Sport and Entertainment
We kick and play without limits!
Marketing and Promotion
Unique + customised = YOU
Ready, set - GO!
mcgroup started its business in 1993 as a Sports and Marketing agency in Cologne. To one of our first clients belong the Davis Cup, Federation Cup and F1. We provided and supported them with our best services such as PR measures. Furthermore, we featured and promoted stars as Steffi Graf, Boris Becker and Michael Schumacher. - then we thought: "Why stop at this?" In 1996, mc expanded its agency into a full service PR agency by providing, consulting and working out strategies for IBM as an Olympic Sponsor for the ’96 games. But we never forgot our roots. Nevertheless, we are still supporting and promoting sport events such as FIFA, UEFA, Bundesliga, DTM and ATP.
Today we belong to one of the best PR agencies in Germany. As a worldwide leader in Nation Branding and Tourism Promotion and the only agency with a truly pan-European network with more than 80 network agencies worldwide and operates in all 28 European countries. This also includes key global economics and political centres.
We are NOT in game to PLAY it - We are in it to WIN it!
We build the stage, platforms, sets, fields, lights and displays. All that remains is to perform to a worldwide audience. We create and implement concepts for music, sport, fashion, culture shows and events. Furthermore, we organise competitions and happenings across the world through our international network.
Whether you need professional testimonial management, sponsorship, music events, TV shows, road shows, PR or event publications – we can provide in-house, integrated, national and international campaigns in the fields of sport, youth, culture and music marketing. In close ties with the international sport and media business, we can draw a pool of experienced communications experts. We look after every aspect of your communication activities, from planning and concept development to execution.
Do you like to grab your Fanshirt of your favourite Club before they start playing? Or do you prefer the Baseball-Cap in team colours to cheer them on? Certainly, the program on the grandstand should not be missed – haptical things become more and more important to the people. They are much more than simple pieces of cloth or pages with information on it. Good quality merchandising is something that is cherished by people who are passionate about their interests and we are passionate about making the best merchandise out there.
Sponsorships are partnerships where each member receives benefits . It is the ultimate solution to the prisoner's dilemma, where both sides win. But they are impossible to create without extensive network, tact and a drawn idea. We provide all those qualities and foundations for long term sponsorships that are effective.
Love it or hate it - advertising is an inherent part of our culture! To keep that in mind and its proliferation across all media and formats, it is becoming harder for organisations to create an ad that will be recognized. This is where mc comes in. We will analyse your product or service in every detail in order to gain the best results. This includes the embracement of your visions, goals and messages and form them into a total package, which will truly stand out of the crowd.
You came up with a new strategy or idea and now you need to make it public? Nowadays it is really hard to be recognized on the saturated market. It takes more than just a good press release or advertisement campaign to get picked out of the mass. Well, this is where mc can help you with databases of journalists in print, TV, online and radio media.
A strategy is just as important as its' implementation. We create strategies not just banding a number of common tools together; throwing on a nice bow on top and selling it to you as a "tailored" concept. Each concept is hand-crafted and unique in its content, focussed towards real goals that are to be accomplished and created by talented and experienced staff, who will rather take an all-nighter than deliver something that isn't top-notch
Paradoxically, in order to sell, you must invest not only into your product, but also into selling it. You have to engage and capture your audience until a critical mass is reached. This is what we do. We will help you to promote and sell your products or services that they will reach even the last one of your audience.
Management can be defined as “gears which mesh”. And that's the approach we have. Everything is planned out and executed with precision, efficiency and backed up with years of experience making any event organisation smooth and easy for you. We also manage and offer PR and marketing services, arrange media and event appearances, acquire and build sponsorship and endorsement deals.
We provide VIP incentives to strengthen your position, increase the power of your partnership and generally improve your visibility amongst your audience. We can provide you with the best seats in the largest stadiums of the world for UEFA/FIFA events, Olympic Games or entertainment shows as Rock in Rio or MTV Music Awards. Share an unforgettable experience with your guest!
Corporate social responsibility is an important component in our today’s time. mc is on the forefront of leading a socially responsible corporate organisation. For this reason, we can support professional consultations concerning CSR projects and help you to convey and improve your communications on this subject.
The Bundesliga in Kloppiola-Fever! On 2 August published media consulta with the…
The Bundesliga in Kloppiola-Fever! On 2 August published media consulta with the BUNDESLIGA TIMER 2013/2014 presented by BILD the annual "Fan Bible" for all German soccer fans, with all the games and extensive background information about the upcoming season.
Björn Dunkerbeck discovers Peru! “Ride on the waves of the Inka and discover the new…
Björn Dunkerbeck discovers Peru! “Ride on the waves of the Inka and discover the new Peru”, was the claim for the nation branding campaign of PromPeru along with sport legend Björn Dunkerbeck (41 times Wind Surfing World Champion). Videos, Pictures as well as press releases will be published soon.
mc promoting music festival „Rock in Rio“ worldwide Since 1985 „Rock in Rio“ has been one…
mc promoting music festival „Rock in Rio“ worldwide Since 1985 „Rock in Rio“ has been one of the world’s largest music festivals, annually guaranteeing an international top-class line-up. mc (media consulta) will globally promote the event and is currently planning the PR strategy for 30 years of “Rock in Rio” in 2015.
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