“Mit aller Kraft gegen den Krebs”

„Mit aller Kraft gegen den Krebs“

Campaign

  • Raise awareness of the German Cancer Aid
  • Promote cancer prevention and early detection
  • Develop various image and specialized campaigns: e. g. “Mit aller Kraft gegen den Krebs” (with full force against cancer), “Mit aller Kraft gegen das Rauchen” (against smoking), “Mädchen checken das“ (early detgection of cervical cancer and HPV vaccination), “40 Jahre Deutsche Krebshilfe“
  • Collect donations

Target groups

  • Youth, physicians, sponsors
  • Broad public

Results

  • Broad coverage, not least due to popular testimonials
  • Steady increase of the website traffic

Project Details

Client Deutsche Krebshilfe (German Cancer Aid)

Date since 2004

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